What results can you already share? “The loyalty Phone Number Database program was the first to ensure that our database has grown Phone Number Database enormously Until 2014 we actually had no customer data, except for a few newsletter subscribers. Now, a year later, we have a database with more than 400,000 customers, with insight into their saving and purchasing behaviour. 61 percent of the turnover now comes from Phone Number Database customers who participate in the program, i.e. people with a loyalty card. Until 2014, we actually had no customer data. Now, a year later, we have a database of over 400,000 customers.
Of course there are many loyal customers Phone Number Database who have been shopping at Emté for years, but only now are we really getting to know them. And we see that they have also started spending significantly more since the Phone Number Database introduction of the card.” What does this development mean for the entire organization? “It has a huge impact. A large-scale loyalty program like this affects the entire Phone Number Database organization. When we make personal offers to customers, this also affects the purchasing department, suppliers, customer service and staff.
A product on offer must of course Phone Number Database be present. As a result, it may soon be the case that one Emté has a different product stock than the other. Another practical change is that all branches now have WiFi, so Phone Number Database customers can always use the Emté app. When I look back on the past year, I Phone Number Database can conclude that this data project demands a lot from people. In some departments it is easier to convince than others and of course you always come across new challenges.