Motivated by specific marketing Norfolk Island Email List actions or tickled by the interesting nature of an email campaign, people are often prepared to forward the email to the mailbox of new prospects. This is what we call the viral effect. Being able to measure it would be fantastic - just imagine how great it would be if you'd know how many times your email was forwarded by your contacts. And to which new specific prospects.But only if you do it like this: just ask your contact to forward your email through a viral module. By using this technique, the email address Norfolk Island Email List of the sender will be logged, as well as the email address of the new receiver. This type of reporting will give you a precise view on the viral effect of your email campaign, telling you exactly which of your contacts forwarded the email to a new prospect. But be sure to handle the information you get from this reporting with care. Although you are in possession of the new prospect's email address, you are not legally to use it without prior consent from this new contact.
Even if a viral marketing module is the only Norfolk Island Email List correct reporting technique, IP address tracing is sometimes presented as a reliable technique to measure the viral effect. Which it measuring the opened ratio of email marketing campaigns, it is possible to track the number of times an html email message was opened by a specific email address. This technique makes it possible to define the number of opened messages and the number Norfolk Island Email List of unique openers. When tracing the different type of IP's used by one e-mail address to open the same email message,
you could conclude that the Norfolk Island Email List was forwarded to a new contact. An IP address is normally related to one email address, so you would think that different Norfolk Island Email List per email address are new users, thus forwarded messages. Wrong!